L’Oreal Groupe announced its first-quarter sales for 2025. Overall, Groupe sales were up by 4.4%. Sales amounted to 11.73 billion euros, with a like-of-like growth of 3.5%. 

Commenting on the figures, Nicolas Hieronimus, CEO of L’Oréal, said:

“In what has been a particularly challenging and volatile operating environment, L’Oréal has started the year with growth in line with our projections. There were some good and some less good surprises: the US were more challenging than anticipated, while China was slightly better than expected. Europe was, once again, our single largest growth contributor and emerging markets remained dynamic.”

Fragrance and haircare remained the Groupe’s fastest-growing categories, and L’Oreal Luxe drove sales division growth. Overall, L’Oreal moderately outperformed in the global beauty market. 

Sales By Division

The Professional Products Division grew by 1.6% like-for-like and 2.7% reported. This Division continued its success story in premium hair care, fueled by its omnichannel strategy and its focus on reanimating the subdued salon market.

The Consumer Products Division grew by +2.3% like-for-like and 2.5% reported. Volume, price, and mix all contributed as the division continued to deliver on its democratisation and premiumisation strategy.

Emerging Markets were major growth engines with strong performances in Brazil, India, and Thailand. Momentum was solid in Europe, and the Division performed slightly below a broadly stable market in China. Growth slowed in North America, largely due to the continued softness in makeup.

L’Oréal Luxe grew by 5.8% like-for-like, 7.3% reported. By region, momentum was particularly strong in Europe and emerging markets and solid in North America, where the division further strengthened its leadership. 

The Dermatological Beauty Division grew by 2.7% like-for-like and 3.5% reported. The division continued to outperform the global dermo-cosmetics market in sell-out. As expected, sell-in was impacted by a particularly difficult comparison base, following last year’s sun care phasing.

Sales By Region

Europe sales grew by 4.3% like-for-like, driven by Spain/ Portugal and UK/ Ireland clusters, Italy as well as most countries in Central Europe.

In North America, sales contracted by 3.8% like-for-like. This was adjusted for last year’s IT-related phasing, like-for-like growth amounted to +0.5%. In a softening market, growth was driven by channel expansion, valorisation, and innovation.

Sales in North Asia increased by 6.9% like-for-like. In mainland China, the beauty market is slowly recovering, being almost flat in the first quarter. In this region, growth was led by Dermatological Beauty and Professional Products Division.

Sales in SAPMENA-SSA grew by 10.4% like-for-like. In SAPMENA, growth was broad-based with all categories and Divisions contributing; it was strongly driven by volume, in line with regional strategy of new consumer acquisition, complemented by mix improvement.

Sales in Latin America advanced by 7.9% like-for-like. Momentum was driven by a well-balanced contribution from value and volume.

By country, Brazil and Mexico were the two leading growth contributors: Brazil advanced in double digits while Mexico was somewhat hampered by last year’s high comparison base and the uncertainties related to U.S. tariffs.

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